Thursday, July 29, 2010

Mr. Chen spent 450 million U.S. dollars to buy the contents of a box filled with grand


48 partners to buy content

Despite yesterday's opening of the China Digital Entertainment Expo occupy a large booth, but the big boss, Mr. Chen has begun to not care about the obvious focus of the various online game operators, "a large-scale garden party," the. Yesterday
Days, Chen is not in the Exhibition Shanghai New International Expo Center on site there, but in Shanghai, Sofitel Jin Jiang Oriental Hotel, and from around the country with 48 content partners for their "big box" swearing. It is reported that Mr. Chen for the purchase of the contents of "substantial" big box will have to pay the cost of 450 million U.S. dollars.

Sina absent?

Reporters in the grand list of partners to provide a range sufficient to see the names in the industry do anything they want, such as the Grand Continental offers broadband video content services, Jiuzhou Monternet; focus on human-computer interaction technology, Chinese Academy of Sciences Institute of Automation; to provide financial content Star of securities services, McCaw forest; provision of urban services, e long life, the Shanghai Central Meteorological Observatory; provide educational content online so the new Orient.

"It took a grand total of 450 million U.S. dollars to purchase various content partners partners, and enrich them in their own box." Mr. Chen in Qingdao SINOCES show earlier told reporters that, "which not only included, and many partners signed a strategic cooperation agreement in the way, including a grand mergers and acquisitions and expansion continued over the years, such as right winger and ho party acquisition, another example of the Sina's holding. "mysteriously appeared several times in the previous, the reporter found that Sina Some news services have been integrated into the big box of them. But yesterday, the Company's name did not appear in the grand announcement of a large list of content partners, the reporters at the scene did not find any responsible person from Sina.

"This invitation only and a gala partners signed a strategic cooperation agreement in the enterprises and units, such as Baidu, Apple, CAS Institute of Computing, etc. are on that list." Shanda spokesman Li Lijun explained, "Although Sina is a big box News the biggest content providers, but it is big holding company, so the partners do not invite the General Assembly's high-level participation Sina. Similarly, as Hao Fang, winger and other big holding companies are also not attend the the meeting. "

Ring out of the game

"Mr. Chen's mind games have not on the network, and now feel quite point Yiqijuechen." Back in 2003, a source close to Mr. Chen's online game industry, told reporters on the case, "a grand future, and online games, and not tied up. "bold prediction yesterday, then turned into a reality. Yesterday, a partner in the grand list of available reporter found, "EZ" The team already includes a film and television content service providers, music, games, type of content service providers, content service providers, financial shopping categories, urban lifestyle content service providers, educational content providers such as recruiting class up to 48 sub-sectors in the field with leading manufacturers.

"Grand principles and the best partners to grow, but the big box that will build the platform is completely open." Mr. Chen said yesterday, "the user platform, sales payment platform, service platform, security and technical support platform, financial platform and the advantages of financing channels such as the grand platform for all partners are fully open. That is, if you think your company provides content services market, with room for development, and to convince a grand, so grand for any possible the opportunity to provide capital, technology and the marketing of a range of collaboration services. "

鈻?Key words big box

Shanda CEO Chen Tianqiao Chairman (center) with partners start "big box." Photo by reporter Wu Peng

Yesterday, a grand for the first time as a "big box" to make a conclusive definition: integration of many technology companies, with independent intellectual property rights of a new type of computer terminal. "Box" based on the open PC architecture, using a TV or monitor as a display terminal, using the remote control operation, to access existing broadband and cable television networks, to provide entertainment, life, education and many other features and applications.

"Global economic integration in the context of user needs drive the software, hardware, content, network, services are integrated into the integration of the Chinese enterprises to obtain cross-style development of a historic Ji Yu." Mr. Chen said, "Shanda will open attitude and cooperative spirit of sincerity, and welcome all the same belief held by content providers and suppliers to the interactive entertainment industry innovation, break through the ranks and seek opportunities to work together to build a wider range of content partners alliance. "








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